Newsroom

Press kit

Renderings, facts, approved boilerplate and a phone number — everything you need to file a story about Station33. Images may be republished with credit.

Renderings

High-resolution JPEGs, free to republish with the credit line below. Click a thumbnail to open the full-size file, or use the download link.

  • Aerial rendering of the full Station33 development with the clock tower at the center of a pedestrian plaza

    Aerial view of the full development, looking across the pedestrian plaza.

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  • Aerial rendering of Station33 in context on South Broad Street with Lookout Mountain beyond

    The site in context on the 3300 block of South Broad Street.

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  • Rendering of the Station33 clock tower rising above the courtyard

    The clock tower — a landmark rising more than 75 feet above the courtyard.

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  • Rendering of the 120-room Aloft Hotel by Marriott at Station33

    120-room Aloft Hotel by Marriott, operated by Dynamic Group.

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  • Street-level rendering of the seven-story hotel building at Station33

    The seven-story hotel from street level, with rooftop patio and bar above.

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  • Interior rendering of the Station33 food hall with vendor stalls and a shared bar

    The curated food hall — vendor stalls around a shared bar.

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  • Rendering of the car-free pedestrian plaza at Station33 with greenspace and seating

    The car-free plaza, greenspace and splash pad at the heart of the block.

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  • Rendering of the archway entrance into the Station33 courtyard

    The archway entrance from South Broad into the shared courtyard.

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  • Rendering of the mixed-use buildings along the pedestrian alley at Station33

    Mixed-use buildings along the pedestrian alley, retail below and homes above.

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  • Rendering of the medical office building at Station33

    Office space with ground-floor retail.

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  • Site plan rendering showing the five Station33 buildings, courtyard and parking garage

    Site plan — five buildings, the shared courtyard and the 475-space garage.

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Fact sheet

Project
Station 33, a mixed-use development
Address
3210 Broad Street, Chattanooga, TN 37408 (3300 block of South Broad Street)
Investment
$130 million
Scale
500,000 sq ft across five buildings and a parking garage
Hotel
120-room Aloft Hotel by Marriott, seven stories, operated by Dynamic Group
Residential
More than 100 condos and townhomes, including six penthouse suites
Food & retail
Curated food hall with a shared bar, full-service restaurant and lounge, ground-floor retail
Landmark
Clock tower rising more than 75 feet
Parking
475 spaces
Jobs
More than 300
Developer
Barbera Development, supported by The Kinsey Company

Timeline

  1. Aug. 20, 2026Groundbreaking
  2. Summer 2026Sitework begins
  3. November 2026Vertical construction begins
  4. Fall 2028Four main buildings complete

Approved boilerplate

Use this language as-is. Please do not paraphrase the company descriptions.

About Station 33

Station 33 is a five-building, $110 million mixed-use development on the 3300 block of South Broad Street in Chattanooga, Tennessee. Anchored by a 120-room Aloft Hotel by Marriott, a curated food hall, and a landmark clock tower, the pedestrian-focused development will bring more than 500,000 square feet of hotel, dining, retail, office, and residential space to the city's Southside, along with a shared courtyard and a car-free plaza designed for community gathering. Station 33 is developed by The Barbera Group, supported by The Kinsey Company.

About Barbera Development

Barbera Development is a Chattanooga-based real estate development company dedicated to creating distinctive places that strengthen communities. In 2014, the group launched its first redevelopment in historic St. Elmo and later expanded to nearby properties, including the Veterinary Care and Specialty Group specialty animal hospital. Over the last decade, Barbera Development has transformed more than 100,000 square feet of commercial and mixed-use space. Guided by a long-term investment philosophy and a commitment to quality, the company continues to shape vibrant destinations where businesses thrive and communities connect.

About Dynamic Group

Dynamic Group is a Chattanooga, Tennessee-based hospitality management company providing comprehensive management services for hotels across multiple lodging segments. Backed by more than 100 years of combined hospitality leadership experience, the company delivers expertise in operations, accounting, sales and marketing, revenue management, food and beverage, and human resources. Through a performance-driven, owner-focused approach, Dynamic Group helps hotel properties maximize operational efficiency, elevate the guest experience, and achieve long-term financial success.

About The Kinsey Company

Based in Chattanooga, The Kinsey Company is a real estate development firm founded in 2026 by Adam Kinsey, whose experience spans two decades and more than $700 million in completed projects that have transformed downtown Chattanooga, including the Chattanooga Choo Choo, River Pier Landing, and Track 29. The firm focuses on urban infill, mixed-use development, and housing across all price points. Every project begins with the community — understanding its history, its people, and its needs before breaking ground. The Kinsey Company is committed to creating places that add lasting value for owners, tenants, neighbors, and the city as a whole.

Logos

The square Station33 app icon, in the sizes published on this site. The full “Station 33” wordmark lockup, print-resolution files and the brand guidelines are not hosted here — email info@station33.co and we will send them over.

Partner and tenant marks (Aloft by Marriott and others) are not licensed for redistribution here — request those from the respective companies.

Usage & credit

News outlets, trade press and broadcasters have permission to reproduce the renderings and logos on this page in editorial coverage of Station33, in print, online and on air, provided each image carries the credit line below. Images may be cropped or resized to fit your layout; please do not alter their content or use them in advertising or to imply endorsement.

Rendering courtesy of Station 33

Renderings are artist's impressions and are subject to change as design and construction progress. Questions about a specific use? Call Kelly Allen at 423.520.6883.