Press kit
Renderings, facts, approved boilerplate and a phone number — everything you need to file a story about Station33. Images may be republished with credit.
Renderings
High-resolution JPEGs, free to republish with the credit line below. Click a thumbnail to open the full-size file, or use the download link.

Aerial view of the full development, looking across the pedestrian plaza.
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The site in context on the 3300 block of South Broad Street.
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The clock tower — a landmark rising more than 75 feet above the courtyard.
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120-room Aloft Hotel by Marriott, operated by Dynamic Group.
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The seven-story hotel from street level, with rooftop patio and bar above.
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The curated food hall — vendor stalls around a shared bar.
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The car-free plaza, greenspace and splash pad at the heart of the block.
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The archway entrance from South Broad into the shared courtyard.
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Mixed-use buildings along the pedestrian alley, retail below and homes above.
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Office space with ground-floor retail.
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Site plan — five buildings, the shared courtyard and the 475-space garage.
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Fact sheet
- Project
- Station 33, a mixed-use development
- Address
- 3210 Broad Street, Chattanooga, TN 37408 (3300 block of South Broad Street)
- Investment
- $130 million
- Scale
- 500,000 sq ft across five buildings and a parking garage
- Hotel
- 120-room Aloft Hotel by Marriott, seven stories, operated by Dynamic Group
- Residential
- More than 100 condos and townhomes, including six penthouse suites
- Food & retail
- Curated food hall with a shared bar, full-service restaurant and lounge, ground-floor retail
- Landmark
- Clock tower rising more than 75 feet
- Parking
- 475 spaces
- Jobs
- More than 300
- Developer
- Barbera Development, supported by The Kinsey Company
Timeline
- Aug. 20, 2026Groundbreaking
- Summer 2026Sitework begins
- November 2026Vertical construction begins
- Fall 2028Four main buildings complete
Approved boilerplate
Use this language as-is. Please do not paraphrase the company descriptions.
About Station 33
Station 33 is a five-building, $110 million mixed-use development on the 3300 block of South Broad Street in Chattanooga, Tennessee. Anchored by a 120-room Aloft Hotel by Marriott, a curated food hall, and a landmark clock tower, the pedestrian-focused development will bring more than 500,000 square feet of hotel, dining, retail, office, and residential space to the city's Southside, along with a shared courtyard and a car-free plaza designed for community gathering. Station 33 is developed by The Barbera Group, supported by The Kinsey Company.
About Barbera Development
Barbera Development is a Chattanooga-based real estate development company dedicated to creating distinctive places that strengthen communities. In 2014, the group launched its first redevelopment in historic St. Elmo and later expanded to nearby properties, including the Veterinary Care and Specialty Group specialty animal hospital. Over the last decade, Barbera Development has transformed more than 100,000 square feet of commercial and mixed-use space. Guided by a long-term investment philosophy and a commitment to quality, the company continues to shape vibrant destinations where businesses thrive and communities connect.
About Dynamic Group
Dynamic Group is a Chattanooga, Tennessee-based hospitality management company providing comprehensive management services for hotels across multiple lodging segments. Backed by more than 100 years of combined hospitality leadership experience, the company delivers expertise in operations, accounting, sales and marketing, revenue management, food and beverage, and human resources. Through a performance-driven, owner-focused approach, Dynamic Group helps hotel properties maximize operational efficiency, elevate the guest experience, and achieve long-term financial success.
About The Kinsey Company
Based in Chattanooga, The Kinsey Company is a real estate development firm founded in 2026 by Adam Kinsey, whose experience spans two decades and more than $700 million in completed projects that have transformed downtown Chattanooga, including the Chattanooga Choo Choo, River Pier Landing, and Track 29. The firm focuses on urban infill, mixed-use development, and housing across all price points. Every project begins with the community — understanding its history, its people, and its needs before breaking ground. The Kinsey Company is committed to creating places that add lasting value for owners, tenants, neighbors, and the city as a whole.
Logos
The square Station33 app icon, in the sizes published on this site. The full “Station 33” wordmark lockup, print-resolution files and the brand guidelines are not hosted here — email info@station33.co and we will send them over.
- S33 icon (SVG)Vector, scales to any sizeDownload
- S33 icon (PNG)512 × 512, cream groundDownload
- S33 icon (PNG)192 × 192, cream groundDownload
- S33 icon (PNG)180 × 180, cream groundDownload
Partner and tenant marks (Aloft by Marriott and others) are not licensed for redistribution here — request those from the respective companies.
Usage & credit
News outlets, trade press and broadcasters have permission to reproduce the renderings and logos on this page in editorial coverage of Station33, in print, online and on air, provided each image carries the credit line below. Images may be cropped or resized to fit your layout; please do not alter their content or use them in advertising or to imply endorsement.
Rendering courtesy of Station 33
Renderings are artist's impressions and are subject to change as design and construction progress. Questions about a specific use? Call Kelly Allen at 423.520.6883.